Well, the new "lookbooks" for fall apparel is here - Kmart's apparel division is showing some relative strength ( http://www.kmartdesign.com/category/apparel_design/ ) with renewed vigor in brands like Jacyln Smith. Meanwhile, Sears apparel and "softlines" side still has very weak sales, despite stronger sales in the appliance/hardline side - it seems like people will just buy a fridge or stove without buying the other stuff at Sears, and who can blame them when some of the stores are in need of some renovation... though the small number of Lands End kiosks inside Sears are doing OK, from hearsay. However, instead of renovating stores, SHLD is looking to make some short-term cash by renting out spaces in stores (example: Edwin Watts golf shops "store-inside-a-store")... we'll see how that pans out. Maybe Sears can turn into an appliance & tools only store and all the apparel space becomes rented out... but then again, how many other companies are looking at mall based locations now??
Click to see:
and Kmart:
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Wow, I am so impressed with the Kmart lookbook - didn't even know there was a lookbook for Kmart!
ReplyDeleteLooks like a very good line up in terms of fashion. If you add a forever young wigs in there, like a front lace wigs for instance would certainly complete their ensembles.
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