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Thursday, March 25, 2010

Comparisons against Walmart

Walmart, the world's largest retailer, now accounts for 21% of the grocery/foods market share in the US, larger than the next 3 largest competitors (such as Kroger, Costco, and Safeway) combined. Almost 90% of Americans have shopped in a Walmart in the past year, an astoundingly high (and inspiring for any business) number. What about regular weekly customers? Here's something from Supermarket News:


PERCENTAGE OF WEEKLY SHOPPERS 2009 % CHANGE 2008-09
Conventional supermarkets 43.5% +2.4
Warehouse clubs 9.2% +1.1
Target general merchandise stores 8.8% +1.1
Kmart/Big Kmart/Kmart Super Center 4.7% +1.0
Walmart Supercenter 28.7% +0.8
SuperTarget 5.4% +0.5
Walmart discount stores 10.5% +0.5
Dollar stores/small-format value retailers 14.8% +0.4
Extreme-value/price-impact supermarkets 9.3% +0.3
Health/natural supermarkets 4.9% +0.2
Drug stores 20.6% -0.6
Specialty food stores/neighborhood specialty markets 6.9% -1.1
Convenience stores — gasoline purchase 41.1% -2.2
Convenience stores — merchandise purchase 16.4% -2.3

SOURCE: Retail Forward ShopperScape (survey of 4,000 consumers who are primary shoppers for their households)

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